Research-backed marketing and SEO plugins, skills, and MCP servers for search data, content, copy, social publishing, email, and ads.
| # | Name | Best for | Est. installs |
|---|---|---|---|
| 1 |  Google Search Console | Your own search performance data | 55K |
| 2 |  Google Ads | Google Ads reporting, read-only | 50K |
| 3 |  SEO & Content Skills | Audits, content, and programmatic SEO | 45K |
| 4 | Content & Copy Skills | Copy that converts, in every format | 40K |
| 5 |  Buffer | Scheduling via your Buffer queue | 30K |
| 6 |  Anthropic Marketing | Anthropic’s official marketing bundle | 30K |
| 7 |  Ahrefs | Ahrefs keyword and backlink data | 30K |
| 8 | Marketing Psychology | Behavioral principles behind your copy | 25K |
| 9 |  Semrush | Semrush competitive research | 25K |
| 10 |  Klaviyo | Ecommerce email and SMS campaigns | 25K |
| 11 |  Brevo | Email and SMS campaigns in Brevo | 25K |
| 12 |  SearchFit | Free all-in-one SEO plugin | 20K |
| 13 |  Metricool | Scheduling plus social analytics | 20K |
| 14 |  ActiveCampaign | Lifecycle automation in ActiveCampaign | 20K |
| 15 |  Hootsuite | Enterprise social management | 20K |
| 16 |  Substack | Read-only Substack publication metrics | 20K |
| 17 | CRO Skills | Signup, onboarding, popups, paywalls | 15K |
| 18 | Paid & Measurement Skills | Ads, creative, and A/B testing | 15K |
| 19 |  Typefully | Drafting and scheduling X threads | 15K |
| 20 |  MailerLite | Newsletter campaigns in MailerLite | 15K |
| 21 |  Amazon Ads | Amazon Ads campaigns and reporting | 15K |
| 22 |  Iterable | Iterable campaigns, safe by default | 10K |
| 23 |  Customer.io | Lifecycle messaging campaigns | 10K |
| 24 |  Kit | Creator email and newsletters on Kit | 10K |
| 25 |  Postiz | Open-source posting to every network | 9K |
| 26 |  DataForSEO | Raw SERP and keyword data by API | 6K |
| 27 |  beehiiv | Read-only beehiiv publication data | 6K |
| 28 |  Ayrshare | One social API across 13+ networks | 5K |
Access to your Search Console data - queries, clicks, impressions, positions, indexing - through the leading community-built server. Google publishes no official route for Search Console yet.
First, before paying for anything: it’s your own site’s real query data, free. SEO skills like seo-audit get sharper when it’s connected.
A Google account with Search Console access to your site. Community-built server.
Google’s official Google Ads MCP server: account discovery and natural-language performance analysis over your campaigns. Deliberately read-only - it reports, it doesn’t change bids.
Campaign reporting and analysis in plain language. Meta and LinkedIn publish no official routes - Amazon Ads is the only other first-party ads option.
A Google Ads account and API developer token.
The SEO & Content group from the Marketing Skills pack: seo-audit, ai-seo, programmatic-seo, site-architecture, schema, content-strategy, and aso. Each skill installs individually and reads your product-marketing profile first, so audits and content plans match your product and audience instead of a generic checklist.
Organic growth end to end: start with seo-audit to find what’s broken, use content-strategy and programmatic-seo to plan what gets built, and ai-seo for visibility in AI answers. Connect Search Console or Ahrefs so the skills work from real query data.
The Content & Copy group from the Marketing Skills pack: copywriting and copy-editing for landing pages, plus the emails skill for marketing emails, and social, video, image, and SMS copy. The copywriting skill builds pages around the reader’s objections and the action you want; copy-editing runs a seven-pass edit over copy that exists but underperforms.
Any copy with a conversion job. For general prose quality - articles, docs, de-AI-ing - that’s the Writing category, not this.
Buffer’s official MCP: the agent reviews your content calendar, brainstorms and saves ideas, and drafts or schedules posts into your existing Buffer queue.
The simplest hosted route if you already use Buffer - nothing to self-host, and the free tier works.
A Buffer account; the free tier works.
Anthropic’s official marketing plugin: campaign planning, content creation, brand voice, competitive analysis, SEO audits, and email sequences bundled as one workflow set, with connections to marketing tools.
A solid single install if you want broad coverage without assembling individual skills. Specialist skills go deeper on each job it covers.
Currently a Claude-only plugin.
Ahrefs’ official hosted MCP server: live keyword research, SERP data, backlinks, competitor analysis, content gaps, and rank tracking from the Ahrefs index, exposed as about forty tools.
If your team already pays for Ahrefs, this makes the subscription agent-native - competitor and backlink work especially. Don’t buy Ahrefs just for this; Search Console plus DataForSEO covers most solo needs.
A paid Ahrefs plan.
A reference skill from the Marketing Skills pack: a library of behavioral principles for diagnosing motivation and friction, applied to positioning, copy, and conversion decisions.
As a supporting lens alongside the copywriting and CRO skills - it explains why readers act, not what to publish. Treat its heuristics as hypotheses to test, not evidence of how your users behave.
Semrush’s official remote MCP: keyword and domain analytics, backlinks, traffic estimates, and competitive research from the Semrush index.
Same logic as Ahrefs - it makes an existing subscription agent-native. Pick whichever index your team already trusts; running both buys little.
A Semrush account.
Klaviyo’s official MCP server with read and write access: customer profiles, segments, events, campaign data, and email/SMS lifecycle workflows.
Ecommerce lifecycle marketing where Klaviyo is already the system of record. Write access means the agent can act on segments - review what you enable.
A Klaviyo account.
Brevo’s official hosted MCP: twenty-seven modules spanning email and SMS campaigns, contacts, and campaign analytics.
Budget-friendly campaign email if Brevo is your platform. Note: Mailchimp has no equivalent here - its official MCP covers transactional email only, not campaigns.
A Brevo account.
A free Claude Code plugin bundling eleven auto-activating SEO skills and three agents: audits, technical SEO, schema markup, keyword clustering, content briefs, and AI-visibility checks.
A one-install starting kit for SEO work in Claude Code. Overlaps the SEO & Content Skills - try one approach, not both at once.
Metricool’s official MCP covering both halves of social work: scheduling and publishing across the major networks, plus the analytics Metricool is known for.
When you want performance data and publishing through one connection - and it works on the free plan.
A Metricool account; the free plan works.
ActiveCampaign’s official remote MCP: contacts, lists, tags, custom fields, and automations, plus inspecting or sending campaigns with engagement analytics - no developer wiring needed.
Automation-heavy lifecycle marketing where ActiveCampaign is the system of record. It can create and send campaigns - keep write actions visible before approving them.
An ActiveCampaign account; the MCP URL is unique per account, copied from Settings > Developer, and corporate workspaces need admin approval.
Hootsuite’s official MCP suite for its social management platform: publishing, scheduling, and account management across networks from the agent.
Teams already on Hootsuite plans with approval workflows and many accounts. Overkill for a solo founder - Postiz or Buffer is the better start.
A Hootsuite plan.
Substack’s official MCP: subscriber, revenue, retention, traffic, and post analytics for your publication, without exports. Strictly read-only - it cannot publish, modify posts, or operate Notes.
Analyzing the newsletter business behind an eligible publication - growth, churn, and revenue questions in plain language.
Admin access to a Substack Bestseller publication - the route isn’t available to other publications.
The CRO group from the Marketing Skills pack - five skills, one per conversion surface: cro for general conversion optimization, plus onboarding, paywalls, popups, and signup.
When traffic exists but conversion is the bottleneck. Install only the surface you’re working on; they cross-reference the copywriting and A/B-testing skills where the fix is copy or needs a test.
The Paid & Measurement group from the Marketing Skills pack: the ads skill for campaign structure, plus ad creative, A/B testing, and analytics - the planning and analysis half of paid marketing.
Planning campaigns and writing ad variants for any platform. For pulling actual performance numbers, connect Google Ads or Amazon Ads - the platforms with official agent routes.
Typefully’s official MCP and skills: drafting, threading, and scheduling posts - strongest for X, with the cross-posting Typefully already supports.
If X threads are your main channel and you already write in Typefully. For many-network publishing, use a multi-network scheduler like Postiz or Buffer.
A Typefully account.
MailerLite’s official hosted MCP: newsletter audiences, campaigns, automations, analytics, and content actions over a simple OAuth connection, with both read and write workflows.
Straightforward newsletter and email marketing on MailerLite. It can send campaigns and change automations - review proposed actions before approving.
A MailerLite account.
Amazon Ads’ first-party MCP server, in open beta: campaign creation and updates, reporting, settings, billing, and finance operations - a rare first-party advertising route rather than a community wrapper.
Running or reporting on Amazon advertising as an eligible partner. It includes write-capable campaign, billing, and finance operations - review what the agent proposes before it acts.
An Amazon Ads partner account with active Ads API credentials; the route is in open beta and not generally available to every advertiser.
Iterable’s official open-source MCP server, in beta: nearly the whole Iterable API mapped into a local server that runs read-only, no-PII, and no-sends by default, with explicit flags to enable more.
Cross-channel campaign work on Iterable by teams comfortable with a local setup. Elevated flags can schedule real sends - review those tool calls and test in a sandbox first.
Node.js 20+ and an Iterable API key with your regional endpoint; run npx @iterable/mcp setup.
Customer.io’s official hosted MCP with OAuth: campaigns, broadcasts, and segments, readable and writable from the agent.
SaaS lifecycle messaging where Customer.io runs your flows. Klaviyo is the ecommerce equivalent - pick the one matching your stack.
A Customer.io account.
Kit’s official hosted MCP: more than sixty-five tools over subscribers, tags, segments, sequences, broadcasts, forms, purchases, and analytics, with guarded writes and confirmation prompts.
When Kit is your newsletter or creator-email system of record - it’s unusually thorough about risk tags and confirmations for a write-capable route.
A paid Kit Creator or Creator Pro plan - free accounts can connect and see the tools, but actions won’t execute.
An open-source social scheduler with an official MCP and skill. One connection lets the agent draft, schedule, and publish across the major networks.
The default social publishing route if you don’t already pay for a scheduler - self-host it free or use Postiz Cloud. Per-platform direct routes barely exist; schedulers like this are how agents post.
A Postiz Cloud account, or your own self-hosted instance.
DataForSEO’s official MCP server over its data APIs: live SERPs, keyword volumes, on-page audits, backlinks, and domain analytics - raw data rather than a polished tool UI.
When you want search data without an Ahrefs or Semrush subscription, and you’re comfortable paying per call. The agent does the analysis; DataForSEO just supplies the numbers.
A DataForSEO account; API calls bill per use.
beehiiv’s official hosted MCP: read-only access to publication, subscriber, post, analytics, and account data in its current v1.
Analyzing and reporting on an existing beehiiv publication. It cannot draft or publish - beehiiv says read/write is planned for v2, which is announced only.
A beehiiv account.
Ayrshare’s official Claude Code plugin and hosted action MCP: twenty-seven tools for publishing and managing social content across more than 13 networks through one API.
When Ayrshare’s API is already your social distribution layer, or you’d rather post through one API than run a scheduler UI.
An Ayrshare account and API key. The plugin ships from Ayrshare’s own marketplace - it isn’t listed on claude.com/plugins.
Need real search data instead of guessing?
→ Google Search Console - your own site’s query data, free; connect it first
→ Ahrefs or Semrush - make an existing subscription agent-native; pick the index your team already trusts
→ DataForSEO - raw SERP and keyword data by the call, no tool subscription
Doing SEO - audits, structure, programmatic pages?
→ SEO & Content Skills - audits, content strategy, programmatic SEO, and schema
→ SearchFit - a free one-install SEO kit that overlaps the above; try one, not both
Connect Search Console or Ahrefs so these work from real query data, not assumptions.
Writing copy and lifting conversion?
→ Content & Copy Skills - landing pages, emails, and social copy built around the action you want
→ CRO Skills - when traffic exists but signup, onboarding, or paywalls are the bottleneck
→ Marketing Psychology - the behavioral lens behind positioning and copy, to pair with the two above
Want broad coverage from one install?
→ Anthropic Marketing - Anthropic’s bundle spanning planning, content, SEO audits, and email in one workflow set
A fine starting point; the specialist skills go deeper on each job it touches.
Publishing to social from the agent?
→ Postiz - open-source and self-hostable, widest network coverage
→ Buffer - the simplest hosted route, free tier included
→ Typefully when X threads are the main channel
→ Metricool and Hootsuite add analytics and team or enterprise management
→ Ayrshare - one API across 13+ networks, from its own marketplace
Direct per-platform posting routes barely exist - a scheduler is how agents publish.
Running email or lifecycle campaigns?
→ Klaviyo for ecommerce, Customer.io for SaaS lifecycle, Brevo on a budget
→ ActiveCampaign for automation-heavy accounts, MailerLite for straightforward newsletters
→ Kit for creator email - tools execute on paid Creator plans only
→ Iterable for technical teams - broadest API coverage, read-only by default
→ beehiiv and Substack connect newsletter analytics, read-only - they don’t send
Content & Copy Skills writes the emails whichever platform sends them.
Measuring or planning paid ads?
→ Google Ads - read-only campaign reporting on Google
→ Amazon Ads - campaigns and reporting for partner accounts with Ads API access; open beta
→ Paid & Measurement Skills - structure, creative, and A/B testing for any platform
